The ‘test-and-learn’ approach to digital transformation at “heritage brand” Lands End

The ‘test-and-learn’ approach to digital transformation at “heritage brand” Lands End

The ‘test-and-learn’ approach to digital transformation at “heritage brand” Lands EndIt’s been a busy old week, so only now getting round to updating the digital transformation progress of U.S. retail institution Lands End. It’s just over a year now since incoming CEO Jerome Griffith took on the top job with a declaration that this “heritage brand” would be opening […]
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What Are The Key Components Of A Successful Digital Strategy?

What Are The Key Components Of A Successful Digital Strategy?

Despite the buzz around digital strategy being absolutely nothing new, businesses are still allowing themselves to fall behind in a number of crucial areas. Smart Insights found that, for example, 49% of organizations do not have a clearly defined digital marketing strategy, while 37% have no plans to run […]

A Modern Way to Think About Your Next-Generation Applications

A Modern Way to Think About Your Next-Generation Applications

A Modern Way to Think About Your Next-Generation ApplicationsMany organizations are on the path to digital transformation . This transformation is imperative to survive and thrive in this new digital and intelligent world. According to a McKinsey report , “Seventy percent of executives say that over the next three years, they expect digital trends and initiatives [...] 
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