The omni-channel experience is a relatively new marketing term that quickly reached buzzword status. Already in that first sentence there are a number of problems that make omni-channel something quite difficult for brands to get right; which is quite troubling as the core of the omni-channel experience is not a new concept.
The omni-channel experience has been around since we first started promoting goods and services; but for some reason the race to digital migration has confused the issue.
Digitization is disrupting every business and is spreading like wildfire across every sector, whether it’s banking, financial services, insurance, retail, or manufacturing. Digital transformation also does not happen overnight. It is a continuous process. That is why it is very difficult to plan too far ahead; technology is evolving so rapidly that your plans will certainly change.
The “Digital Revolution” is turning 70 yet the complexities of digital transformations still overwhelm decision makers. To ease executives when it comes to monetizing this process, we boil the entire digitalization universe down to just two top-line topics: Product & Channel. Looking back on hundreds of recent industrial-monetization projects […]
SANTA CLARA, Calif.–( BUSINESS WIRE )–Avaya Holdings Corp. (NYSE: AVYA) today announced that progress made in meeting commitments, evolving programmatics and expanding partner opportunities has netted the Avaya Edge channel program a 5-Star rating from CRN ®, a brand of The Channel Company . Avaya’s efforts to improve its […]
Article Written by Partha Protim Das, Principal Consultant, M&T – Automotive, Wipro Ltd In the digital era, enterprises are seeking to improve their customer experience, loyalty and value propositions by upgrading or replacing traditional technologies and leveraging digital advances such as analytics, mobility, social media and smart embedded devices. […]
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Recently, we hosted a webcast featuring Jeffrey S. Hammond, Vice President, Principal Analyst Serving CIO Professionals at Forrester, to present “Digital Transformation Starts in Dev.” Business leaders everywhere are plotting out their digital transformation strategies, and how to get closer to customers—fast. But there’s a looming challenge: real digital […]
It’s been a busy old week, so only now getting round to updating the digital transformation progress of U.S. retail institution Lands End. It’s just over a year now since incoming CEO Jerome Griffith took on the top job with a declaration that this “heritage brand” would be opening […]
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Despite the buzz around digital strategy being absolutely nothing new, businesses are still allowing themselves to fall behind in a number of crucial areas. Smart Insights found that, for example, 49% of organizations do not have a clearly defined digital marketing strategy, while 37% have no plans to run […]
Many organizations are on the path to digital transformation . This transformation is imperative to survive and thrive in this new digital and intelligent world. According to a McKinsey report , “Seventy percent of executives say that over the next three years, they expect digital trends and initiatives [...]
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