The Secrets of SaaS

The Secrets of SaaS

Software as a Service is a driving force for disruption – a way to innovate at the speed which customers and the market demands. So how can companies with a traditional software go-to-market motion make the switch, and capitalize on all that SaaS has to offer? What’s the secret to succeeding in a SaaS world?

As the CEO of a 100% percent SaaS-driven, born-in-the-cloud company that was bought by a global technology leader who is constantly evolving and optimizing their business, I could preach the benefits of SaaS ad nauseam. Here is a quick list:

 

Wave2Wave’s ROME Mini Expands Autonomous Network with Robots

Wave2Wave’s ROME Mini Expands Autonomous Network with Robots

FREMONT, Calif.–(BUSINESS WIRE)–Wave2Wave Solution, the global leader in physical layer automation, today introduced a small form factor robotic fiber switch, ROME Mini. The company expanded its ROME product portfolio to include the Mini in response to the fast-growing demands of edge computing, 5G, IoT, and AI as those technologies flex to support a new generation of applications such as self-driving cars.

 

When to Use an API vs. an SDK

When to Use an API vs. an SDK

In modern software development, communication between multiple applications is essential to building a robust developer ecosystem, and in turn, a seamless digital experience for customers. Many companies already see the need to create a developer-facing business model, according to a recent Cloud Elements report, which found 55% of businesses use APIs as a revenue stream.

We’ve asked industry experts to explain what APIs and SDKs are, and when developers should use each.

 

Revenue Impact Biggest Benefit of B2B Digital Transformation

Revenue Impact Biggest Benefit of B2B Digital Transformation

For B2B marketers, the biggest opportunity in digital transformation is the increased ability for marketing to directly contribute to revenue growth, according to new research.

The survey of 450 senior B2B marketing decision makers from mid-sized to large companies, conducted by Stein IAS, found that 81 percent of B2B companies see digital marketing transformation as key for their business, but over three-quarters see it as a complex process.

 

Application Security: Stop Shifting Wrong

Application Security: Stop Shifting Wrong

The mantra “shift left” has emerged in the security and DevOps communities, but the words themselves are as confusing as the ideas being promoted to achieve them.

In principle, shifting left seems like an obvious idea. We’ve known for decades that security issues are often dramatically more expensive the later in the software life cycle they are discovered. So, taking security steps early in the software life cycle makes sense, as it puts the cost of security directly on the folks that are best able to avoid those security problems. For you economists, this is simply the Coase Theorem applied to security.

 

Cybersecurity’s Future is Data-Driven: Using UEBA to Thwart Threats

Cybersecurity’s Future is Data-Driven: Using UEBA to Thwart Threats

Click to learn more about author Derek Lin.

is one of the fastest-growing areas within enterprise security, growing at a compound annual growth rate of 48 percent per year, according to Gartner. Modern enterprise IT security solutions use this technology to detect and remediate advanced threats that are unable to be addressed by legacy solutions.

UEBA solutions use a different approach with variations of artificial intelligence and machine learning, advanced analytics, data enrichment, and data science to effectively combat advanced threats. The UEBA solution combines all the data sources together for analysis and automatically synthesizes results. Analysts get a lower volume but higher fidelity feed instead of drowning in alerts.

 

Bringing shirt-making back to Britain – a made-to-measure omni-channel pitch from Pink Shirtmaker London

Bringing shirt-making back to Britain - a made-to-measure omni-channel pitch from Pink Shirtmaker London

Pink Shirtmaker London uses Salesforce to create an omni-channel customer experience to an industry that’s tailor-made around personalisation.

It’s many years ago now, but once upon a time the United Kingdom was one the world’s foremost locations for shirt-making. It could be again, argues President and CEO Christopher Zanardi-Landi, a man on a mission:

We’re a small group of obsessive people who started off two years ago to try to rebuild a British icon. One of the things we wanted to do was to bring English shirt-making back to England. So we decided to open our own workshop, here in London, and we have done that in Vauxhall so we are now making shirts back in the UK…In our workshop we’re offering a fully bespoke service in a way that actually hasn’t been in the UK for quite a long time. It used to be here, but we’ve gone back to making full pattern, bespoke [products] for clients, but doing it in a way that’s actually much more accessible.

 

 

40 Stats On Digital Transformation And Customer Experience

40 Stats On Digital Transformation And Customer Experience

According to IDC, 85% of enterprise decision-makers say they have a time frame of two years to make significant inroads into digital transformation or they will fall behind their competitors and suffer financially. Many of the biggest trends and changes to customer experience fall under digital transformation. Companies are seeing the need to focus on creating convenient, digital solutions both internally for their employees and externally for their customers. These statistics show the impact of digital transformation and how digital solutions are a major focus for customers. Digital transformation is the future of customer experience, and companies that don’t embrace changing technology could get left behind.

 

Retail Digital Transformation Market is Flourishing Worldwide to 2026 with Prominent Vendors: Amazon, Inc., Alibaba Group Holding Limited, eBay, Wal-Mart Stores,Inc., Rakuten, Flipkart Internet Private Limited

Retail Digital Transformation Market is Flourishing Worldwide to 2026 with Prominent Vendors: Amazon, Inc., Alibaba Group Holding Limited, eBay, Wal-Mart Stores,Inc., Rakuten, Flipkart Internet Private Limited

Retail Digital Transformation Market segment has allowed dealers to achieve multi-channel agreements through online markets. It is about using advanced tools and techniques for engaging those customers in the places they like to shop, and linking in new and exciting ways. Retail Digital transformation is the modern technological platform for distinguishing the product and providing the emotional experience. Digital transformation is about applying the tools that support you better understand what matters most to your consumers, and how you can provide them an experience that stands out from your opponents.

 

Salesforce Introduces AppExchange Partner Intelligence, Enhances Customer Insights for the Partners

Salesforce Introduces AppExchange Partner Intelligence, Enhances Customer Insights for the Partners

San Francisco and London: Salesforce (NYSE:CRM), today announced the launch of new ecosystem insights on Salesforce AppExchange. Rapidly-changing customer expectations in the Fourth Industrial Revolution are accelerating demand for technology expertise and new innovation within Salesforce’s growing ecosystem. These new AppExchange insights bridge this supply and demand—enabling customers to easily identify the consulting experts and business solutions best suited for their needs, and empowering partners with customer engagement analytics to more effectively build and market their solutions.

Salesforce Introduces AppExchange Partner Intelligence, Enhances Customer Insights for the Partners

IDENTITY RESOLUTION FOR WINNING CUSTOMER EXPERIENCE- A GUIDE FOR ENTERPRISE MARKETERS

Identity Resolution is central to customer data management in the omni-channel world. Enterprise marketers would be unable to create winning CX without it. But customer data itself is both- a challenge and an opportunity.