Leveling up with embedded technologies
The retail industry has demonstrated resiliency through many challenges over the years. News headlines often report on the bankruptcies of retailers and brick and mortar store closures, demonstrating a visible shift in how consumers are shopping for products.
Omnichannel strategies combine online with in-store channels, yielding a better experience that meets customers where they prefer to shop. It has been the chosen strategy for retailers aimed at surviving in the industry for years to come. A 2017 report indicates that 73% of shoppers use multiple channels for their shopping, adding credibility to those savvy retailers who have invested in their websites to optimize the online shopping experience.¹ As retailers plan and move toward the future, hybrid shoppers (the majority of shoppers today) will still make purchases at both retail locations and online shopping sites.