B2B buyers press B2B sellers to up their ecommerce game

B2B buyers press B2B sellers to up their ecommerce game

B2B buyers have pretty big ecommerce expectations for B2B sellers these days.

But even as buyers’ digital wish list for more tools and features from sellers grows, delivering on those expectations is a challenge for many companies, says a new survey from B2B ecommerce technology and services provider Episerver.

The global survey of 700 B2B ecommerce executives, including 300 from the United States, finds that 84% of respondents say increasing digital expectations from customers and partners “represent the top external threat to their business.”