Cybersecurity is a primary consideration for the channel, and needs to look beyond basic security protection tools such as antivirus, malware protection, and anti-ransomware software. Despite this, there are still those that harbour distorted views on cybersecurity. Frequently, simply starting the conversation about providing cybersecurity can make channel organisations unfamiliar with it, feel very uneasy.
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The retail industry has demonstrated resiliency through many challenges over the years. News headlines often report on the bankruptcies of retailers and brick and mortar store closures, demonstrating a visible shift in how consumers are shopping for products.
Omnichannel strategies combine online with in-store channels, yielding a better experience that meets customers where they prefer to shop. It has been the chosen strategy for retailers aimed at surviving in the industry for years to come. A 2017 report indicates that 73% of shoppers use multiple channels for their shopping, adding credibility to those savvy retailers who have invested in their websites to optimize the online shopping experience.¹ As retailers plan and move toward the future, hybrid shoppers (the majority of shoppers today) will still make purchases at both retail locations and online shopping sites.
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The world of software has undergone a drastic transformation in recent years. From organisations building their own software on-site to the focus on software as a service seen today, these changes have given rise to a multitude of business applications.
With an ever-increasing focus on digital transformation within organisations, there is a captive audience of businesses willing to use them.
According to a study by Okta, larger companies, those with 2000 or more employees, deploy an average of 129 applications within their business, with this number increasing by 68% over the past four years. With this in mind, it is fair to say that the world of business applications is a crowded marketplace.
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B2B buyers have pretty big ecommerce expectations for B2B sellers these days.
But even as buyers’ digital wish list for more tools and features from sellers grows, delivering on those expectations is a challenge for many companies, says a new survey from B2B ecommerce technology and services provider Episerver.
The global survey of 700 B2B ecommerce executives, including 300 from the United States, finds that 84% of respondents say increasing digital expectations from customers and partners “represent the top external threat to their business.”
Click here to view the original article at www.digitalcommerce360.com