CAMBRIDGE, Mass. — A solution to help African farmers prevent grain contamination. An alternative to invasive biopsies to better detect liver diseases. A communication tool to help authorities communicate with citizens when internet and cell service is down in times of natural disasters. Three technological innovations, with the goal of helping people live healthier, more prosperous lives — and be safe from harm.
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When customers perceive that they’ve had a poor customer service experience, they may part ways with the product, service or company. According to NewVoiceMedia’s Serial Switching Report (via Forbes), such departures cost businesses $75 billion a year. These are high stakes: It takes more time, energy and five times as much money to attract new customers than to retain old ones.
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