The foundational prep work has been done; now it’s time for digital renovation to kick in at DIY retailer Lowe’s

The foundational prep work has been done; now it's time for digital renovation to kick in at DIY retailer Lowe's

Summary: Lowe’s CEO Marvin Ellison has sanded down the rough surfaces; now it’s time to start the real improvement work.

Home improvement in the US is a retail market with two gorillas leading the pack – Home Depot and Lowe’s. In recent years, the former has taken the lead position with Lowe’s slipping down the field. But as we’ve noted previously, both firms are looking to omni-channel transformation to either secure their position (Home Depot) or restore their fortunes (Lowes).