12 Pivotal Trends in Customer Communication
Note: The following information applies to more than just financial institutions / banks. If you’re in an industry other than banking, as you read through this article you can replace the word “bank” with “company”.
Today’s hyper-connected consumers are using mobile technology to communicate in one way or the other all day long. So they expect the financial institutions they do business with to communicate with them on a personalized, relevant and contextual basis, just like their favorite brands do.
And if consumer expectations are high now, what will their demands be five years from now? What foundations do you need to put in place today to be ready and able to engage with customers in 2024?