Revenue Impact Biggest Benefit of B2B Digital Transformation

Revenue Impact Biggest Benefit of B2B Digital Transformation

For B2B marketers, the biggest opportunity in digital transformation is the increased ability for marketing to directly contribute to revenue growth, according to new research.

The survey of 450 senior B2B marketing decision makers from mid-sized to large companies, conducted by Stein IAS, found that 81 percent of B2B companies see digital marketing transformation as key for their business, but over three-quarters see it as a complex process.