Bringing shirt-making back to Britain – a made-to-measure omni-channel pitch from Pink Shirtmaker London
Pink Shirtmaker London uses Salesforce to create an omni-channel customer experience to an industry that’s tailor-made around personalisation.
It’s many years ago now, but once upon a time the United Kingdom was one the world’s foremost locations for shirt-making. It could be again, argues President and CEO Christopher Zanardi-Landi, a man on a mission:
We’re a small group of obsessive people who started off two years ago to try to rebuild a British icon. One of the things we wanted to do was to bring English shirt-making back to England. So we decided to open our own workshop, here in London, and we have done that in Vauxhall so we are now making shirts back in the UK…In our workshop we’re offering a fully bespoke service in a way that actually hasn’t been in the UK for quite a long time. It used to be here, but we’ve gone back to making full pattern, bespoke [products] for clients, but doing it in a way that’s actually much more accessible.