Why Defining the Digital Space Is the First Step in Digital Transformation

Gartner shook up the enterprise content management industry in 2017 when it introduced the concept of content services and bid farewell to the ECM Magic Quadrant. Now, it has turned its attention to the digital transformation space, at the recent Gartner Symposium/ITxpo it “evolved” digital transformation into ContinuousNEXT. Click here to view the original article […]

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Security driving SD-WAN interest

Resellers positioning SD-WAN might want to tone it down on the cost savings pitch with customers keener to hear about how adopting the technology will improve their security.  Resellers positioning SD-WAN might want to tone it down on the cost savings pitch with customers keener to hear about how adopting the technology will improve their […]

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CEO Outlook 2019: 5 Tech Titans Predict How The New Year Will Shape Up

For top technology CEOs, ringing in the new year means making big bets on game-changing innovation to propel channel sales growth in emerging markets from edge computing to artificial intelligence to multi-cloud data management. How does that innovation take shape? CRN asked the leaders of the industry’s powerhouse companies for their insight into the coming […]

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GDPR Aftershocks Show Big Impact On Contact Databases, Leading Marketers To Focus On Content Syndication, Inbound Strategies

The initial focus around the May 2018 GDPR deadline for most B2B organizations was what steps they need to take to be compliant. Now almost six months after the deadline many brands are seeing and feeling the effects on their database, with some seeing their usable contact lists dropping by more than 50% after double […]

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What is Customer Experience Management?

Customer experience management (CXM) is the management of customer interactions through each physical and digital touchpoint in order to deliver personalized experiences that drive brand loyalty and increase revenue, according to David Clarke, global chief experience officer at PwC. Brands accomplish CXM programs through a combination of software, analytics, research and data-management systems. In recent […]

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IDC: spending on digital transformation will approach $2 trillion in 2022

Worldwide spending on the technologies and services that enable the digital transformation (DX) of business practices, products, and organizations is forecast to reach $1.97 trillion in 2022, according to a new update to the International Data Corporation (IDC) Worldwide Semiannual Digital Transformation Spending Guide. DX spending is expected to steadily expand throughout the 2017-2022 forecast […]

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