Resellers positioning SD-WAN might want to tone it down on the cost savings pitch with customers keener to hear about how adopting the technology will improve their security. Resellers positioning SD-WAN might want to tone it down on the cost savings pitch with customers keener to hear about how adopting the technology will improve their security.
For top technology CEOs, ringing in the new year means making big bets on game-changing innovation to propel channel sales growth in emerging markets from edge computing to artificial intelligence to multi-cloud data management.
How does that innovation take shape? CRN asked the leaders of the industry’s powerhouse companies for their insight into the coming year.
GDPR Aftershocks Show Big Impact On Contact Databases, Leading Marketers To Focus On Content Syndication, Inbound Strategies
The initial focus around the May 2018 GDPR deadline for most B2B organizations was what steps they need to take to be compliant. Now almost six months after the deadline many brands are seeing and feeling the effects on their database, with some seeing their usable contact lists dropping by more than 50% after double opt-ins and other compliance steps were added for EU contacts. Given the significant dent to outbound lists, many marketers have responded by ramping up content syndication and other inbound tactics.
We are becoming inured to the word “digital”. Digital clock, digital telephone, digital TV… It usually meant that we would be required to buy some new boxes soon. So forget it for now.
But “digital transformation” means something far more significant. More than just a technology shift, it implies a profound, cultural revolution. It signifies a transformation of business and organisational actions, processes, skills and models to take better advantage of opportunities arising from the way digital technologies are infiltrating and impacting business and society. For business digital transformation has become a fashionable buzz-phrase, but it also applies more widely to governments and public sector agencies, including those tackling some of societies’ greatest challenges – such as pollution and ageing populations.
Customer experience management (CXM) is the management of customer interactions through each physical and digital touchpoint in order to deliver personalized experiences that drive brand loyalty and increase revenue, according to David Clarke, global chief experience officer at PwC. Brands accomplish CXM programs through a combination of software, analytics, research and data-management systems. In recent years, several brands have infused CXM with Artificial Intelligence (AI) and machine learning engines that help manage customer data and predict future interactions to allow brands to serve relevant content.
Worldwide spending on the technologies and services that enable the digital transformation (DX) of business practices, products, and organizations is forecast to reach $1.97 trillion in 2022, according to a new update to the International Data Corporation (IDC) Worldwide Semiannual Digital Transformation Spending Guide.
DX spending is expected to steadily expand throughout the 2017-2022 forecast period, achieving a five-year compound annual growth rate of 16.7%.
Sir Ken Robinson is a radical thinker and speaker who is passionate about – what he terms – the Learning Revolution in education. In a recent TED talk he advocates moving from the traditional one size fits all model of teaching and learning to personalised learning – helping each individual student reach their maximum potential.
When the speed of employee learning needs to keep pace with the digital transformation of organizations large and small, the solutions are far from obvious. Digital transformation is changing the learning and development function and the role of the CLO. It is as much about strategy and culture as it is about technology. So how does the learning and development function enable successful market and organizational change in the digital era? This webinar will focus on three core areas of technological and functional change for L&D: how to facilitate organizational change with cross functional collaboration; how to create learning experiences using AI; and design thinking and agile approaches and how to avoid common pitfalls. The speakers, Amy Loomis and Robert Burnside, bring direct experience from their years of work in the industry and through current consulting engagements. Loomis led the development and instantiation of IBM’s Think Academy and Burnside was Ketchum’s CLO. Join them in a conversation on how L&D can build resilient organizations that are well equipped to navigate the demands of work in the digital era.
Business dynamics change quickly. In the food and beverage industry, for example, there are new consumer demands, shifts in the supply chain and ever-evolving safety and environmental regulations to adhere to. In life sciences, there’s quality control and patient safety mandates, increasing cost pressures and a move to new production methods, such as smaller batches for cell therapy or more efficient continuous processing techniques. CPGs are dealing with the Amazon effect, which means building out e-commerce channels. And, automotive manufacturers are figuring out how to design smarter vehicles that are more affordable.
It’s OK. You have a team looking at digital. They’ve got it covered. Have they really?
Do you also have an IT team, a marketing team and a data or insights team? Maybe even an innovation unit?
Who’s really responsible for and championing digital in your organisation? Are the lines between departments clear? Does everyone share the same vision and approach to digital? Are there gaps in knowledge, expertise or remit?