How to improve customer experience through internal communication

How to improve customer experience through internal communication

While they seek to deliver marketing that is both meaningful for consumers and profitable for brands, today’s marketers are working within a discipline undergoing a fundamental transformation. As marketing’s traditional creative skills merge with technology to meet the needs of an always-on, tech-savvy consumer, those two areas of expertise need to combine. When they do that well, they unlock the promise of data for business.

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