5 Customer-Centric Marketing Strategies for SaaS Companies That Deliver ROI
‘Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. It’s a way of thinking.
Customer expectations and demands on enterprises have never been so high, or so personal—especially for SaaS companies who are at the forefront of both the modern wave of technology and the new customer-centricity business model. Seemingly every customer believes they have the power to bend the business world to their exact needs. To acknowledge that customers want better service isn’t enough. The digital transformation of business, and the resulting rise of the customer-centered economy, must inform every action your customer success team takes. Now more than ever, winbacks, upsells, renewals, referrals, and feedback cannot be passive items on a checklist. They must stand as opportunities for connection, chances to demonstrate how your company knows what each and every customer deserves.