What CEOs need to know about digital and how it affects business
It’s OK. You have a team looking at digital. They’ve got it covered. Have they really?
Do you also have an IT team, a marketing team and a data or insights team? Maybe even an innovation unit?
Who’s really responsible for and championing digital in your organisation? Are the lines between departments clear? Does everyone share the same vision and approach to digital? Are there gaps in knowledge, expertise or remit?