Adobe’s Planned Marketo Buy: A $4.75B Bet On Enterprise Digital Transformation

Adobe, already one of the world’s largest software companies and a leader in digital document and digital experience, is planning to become an even bigger part of enterprise digital transformation moves with its planned acquisition of Marketo.

Adobe on Thursday confirmed press speculation that the San Jose, Calif.-based software vendor had plans to acquire San Mateo, Calif.-based Marketo.

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