The Three Keys To Digital Marketing Transformation

Digital transformation means a lot of things to different people. In its simplest form, it is the ongoing pursuit of achieving the highest levels of scale, efficiency, innovation and profit using data and technology.

In the context of strategy and operations, I have found three keys to effective digital marketing transformation.

1. Organization

Change is frustrating, and it can seem inefficient at first. Digital transformations are designed to alter company culture as well as many long-standing strategies, processes and tools.

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