B2B trends 2018 & beyond: The Drum B2B Awards judges

In an age where countless industries need to deepen customer relationships and strengthen thought leadership, where is B2B heading? According to The Drum B2B Awards judges, customization is key to strengthening relationships and more B2B clients are investing in social responsibility strategies but it’s digital that is causing a lot of disruption across the sector in trying to catch up with B2C counterparts.

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