Six Questions That Can Help Guide Digital Transformation

Companies know they must transform to appeal to the digital customer, but they still struggle to find the best path forward, according to a book by MIT researchers Stephanie Woerner and Peter Weill. It’s not enough to tweak management practices that worked in the past, they note. What’s needed is a wholesale rethinking of the enterprise.

Click here to view the original article at knowledge.wharton.upenn.edu

 

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