Report: Experience-led businesses see double-digit revenue growth against laggards

Experience-led businesses are putting long-term engagement over short-term wins, investing in a combination of people, process and technology, have more comprehensive leadership buy-in and are seeing stronger revenue and customer wins as a result.

Those are just some of the findings of new research undertaken by Forrester in partnership with Adobe. The Asia-Pacific edition of the global study, entitled The Business Impact of Investing in Customer Experience – A Spotlight on Asia Pacific, were released today to coincide with the vendor’s Digital Marketing Symposium in Sydney.

Click here to view the original article at www.cmo.com.au

 

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