The Secret to B2B eCommerce Success: It’s the People

To successfully onboard your team and your customers to a digital commerce environment, it’s not just important to acknowledge ways that eCommerce can benefit the roles involved in that B2B buying cycle. It’s mission-critical to understand that increasing the productivity of buyers, researchers, technicians, and others within the buying cycles is a key objective of B2B commerce. When the roles that are required for complex B2B transactions are not supported by technology, frustration, and transactional intensity are the result, and the implementation of digital technologies fail as a result.

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