B2B trends 2018 & beyond: The Drum B2B Awards judges

B2B trends 2018 & beyond: The Drum B2B Awards judges

In an age where countless industries need to deepen customer relationships and strengthen thought leadership, where is B2B heading? According to The Drum B2B Awards judges, customization is key to strengthening relationships and more B2B clients are investing in social responsibility strategies but it’s digital that is causing a lot of disruption across the sector in trying to catch up with B2C counterparts.

Click here to view the original article at www.thedrum.com

 

Three Ways Digital Transformation Drives Improved Customer Experience and Service

Three Ways Digital Transformation Drives Improved Customer Experience and Service

Digital transformation continues to be a hot topic, perhaps because there’s still many questions surrounding it: what it is, what it entails, the challenges and rewards, etc. It requires the right reasons to change and the right people to make it possible. It’s easy to understand why some have labeled it the fourth industrial revolution.

Click here to view the original article at www.business2community.com

 

Three Contact Center Technology Trends That Bring About Digital Transformation

Three Contact Center Technology Trends That Bring About Digital Transformation

Mckay Bird, CMO, TCN, talks about how decades ago, the contact center industry heavily relied on singular routed phone calls. He describes how today, new technologies have brought about digital transformation by improving the overall customer experience through omnichannel outreach, speech analytics and business intelligence

Companies are waking up to the idea that their current business operations are outdated and their systems need improvements. There is no better time to make this change. In fact, transitioning your products and/or services into the digital age is vital to the future success of your business.

Click here to view the original article at www.martechadvisor.com

 

Six Questions That Can Help Guide Digital Transformation

Six Questions That Can Help Guide Digital Transformation

Companies know they must transform to appeal to the digital customer, but they still struggle to find the best path forward, according to a book by MIT researchers Stephanie Woerner and Peter Weill. It’s not enough to tweak management practices that worked in the past, they note. What’s needed is a wholesale rethinking of the enterprise.

Click here to view the original article at knowledge.wharton.upenn.edu

 

Report: Experience-led businesses see double-digit revenue growth against laggards

Report: Experience-led businesses see double-digit revenue growth against laggards

Experience-led businesses are putting long-term engagement over short-term wins, investing in a combination of people, process and technology, have more comprehensive leadership buy-in and are seeing stronger revenue and customer wins as a result.

Those are just some of the findings of new research undertaken by Forrester in partnership with Adobe. The Asia-Pacific edition of the global study, entitled The Business Impact of Investing in Customer Experience – A Spotlight on Asia Pacific, were released today to coincide with the vendor’s Digital Marketing Symposium in Sydney.

Click here to view the original article at www.cmo.com.au

 

How the channel can capitalise on a “digitally distraught” market

How the channel can capitalise on a “digitally distraught” market

When it comes to digital transformation across Asia Pacific, channel partners lag behind customers in maturity.

That was the headline takeaway of Sandra Ng, group vice president of Asia Pacific at IDC, during the opening keynote of Ingram Micro One in Singapore.

Research cited by Ng classified organisations as either “digitally distraught” or “digitally determined,” with 60 per cent of businesses labelled as the former.

Click here to view the original article at sg.channelasia.tech

 

Drive Your Digital Transformation with AI-Powered Search and Recommendations

Drive Your Digital Transformation with AI-Powered Search and Recommendations

Companies are constantly refining the digital experience they provide to first-time or regular visitors to their websites in a bid to make that engagement easier, more immersive and more personalized.

The goal is both to simplify and speed up the conversion of a casual website visitor into a loyal customer. In order to achieve that target, organizations need to pay attention to and try to get out in front of the latest shifts in customer behavior and buying patterns.

Click here to view the original article at www.cmswire.com

 

The Secret to B2B eCommerce Success: It’s the People

The Secret to B2B eCommerce Success: It’s the People

To successfully onboard your team and your customers to a digital commerce environment, it’s not just important to acknowledge ways that eCommerce can benefit the roles involved in that B2B buying cycle. It’s mission-critical to understand that increasing the productivity of buyers, researchers, technicians, and others within the buying cycles is a key objective of B2B commerce. When the roles that are required for complex B2B transactions are not supported by technology, frustration, and transactional intensity are the result, and the implementation of digital technologies fail as a result.

Click here to view the original article at www.business2community.com

 

What’s Changed: 2018 Gartner Magic Quadrant for Web Content Management

What’s Changed: 2018 Gartner Magic Quadrant for Web Content Management

Gartner has officially released its 2018 Magic Quadrant for Web Content Management. According to Gartner, web content management (WCM) is defined as “the process of controlling content consumed over one or more digital channels through the use of specific management solutions based on a core repository. These solutions may be procured as commercial products, open-source tools, cloud services or hosted services.”

Click here to view the original article at solutionsreview.com