A Guide To CRM For Skeptical Manufacturers

Manufacturers are no stranger to technology and innovation, as their plants and distribution centers often feature incredible high-speed machinery, robotics and connected devices. But for many, building a comprehensive technology strategy to transform sales and marketing is an afterthought, and customer relationships are the first to suffer.

IDC predicts that this year 70 percent of manufacturers will be held back because of their outdated business models and technology.

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