Five key considerations for implementing AI personalisation

Five key considerations for implementing AI personalisation

Personalisation; everybody knows they should be doing it, but not everyone knows exactly how best to achieve it.

The ubiquity of platforms like Facebook and Amazon has lead to a seismic shift in user expectations when it comes to personalisation. A recent study by Monetate found that more than 83% of customers reported they expect brands to personalise experiences for them.

Click here to view the original article at econsultancy.com

 

Time for the data channel to add voice to the mix

Time for the data channel to add voice to the mix

The old lines between comms and data resellers have been eroding over the last decade but with technology moving to the cloud the opportunities for those that have never sold voice before have accelerated.

Data resellers are sitting in a strong position being able to both take advantage of products that have become simpler as well as having established links with the SME community, which has been quick to embrace the technology.

Click here to view the original article at www.computerweekly.com

 

A Guide To CRM For Skeptical Manufacturers

A Guide To CRM For Skeptical Manufacturers

Manufacturers are no stranger to technology and innovation, as their plants and distribution centers often feature incredible high-speed machinery, robotics and connected devices. But for many, building a comprehensive technology strategy to transform sales and marketing is an afterthought, and customer relationships are the first to suffer.

IDC predicts that this year 70 percent of manufacturers will be held back because of their outdated business models and technology.

Click here to view the original article at www.mbtmag.com

 

The Three Traits Every Digital Leader Shares

The Three Traits Every Digital Leader Shares

If you’re not doing these, you and your firm are going to get left behind.

The future of wealth management is digital.

Now, that doesn’t mean automated advice will displace human engagement models. Instead, what I anticipate is the integration of human and digital capabilities in almost every aspect of the business, transforming the industry for the better.

Click here to view the original article at www.wealthmanagement.com

 

From Communications Service Provider to Digital Service Provider — the Transformative Power of AI

From Communications Service Provider to Digital Service Provider — the Transformative Power of AI

Communications service providers (CSPs), whether mobile or cable/wireline, are facing renewed regulatory and market pressure on traditional income sources, as well as increasing competition from over-the-top providers. The fight to retain and gain revenue, grow market share and avoid becoming commoditized is relentless.

To differentiate, CSPs need to rethink the way they interact with their subscribers.

Click here to view the original article at www.wirelessweek.com

 

Forbes Releases 2018 World’s Most Influential CMOs Report

Forbes Releases 2018 World's Most Influential CMOs Report

NEW YORK (June 21, 2018) Forbes, in partnership with Sprinklr and LinkedIn, released today a report of The World’s Most Influential CMOs (Chief Marketing Officers) of 2018. The report reveals the tectonic shifts marketers face today and the most effective strategies for addressing these challenges – the most influential CMOs of today must lead digital transformation with a customer-first mindset. In the report, Forbes and Sprinklr also tell the story of how CMOs are evolving and negotiating obstacles to push their organizations forward, inspiring customers and extending their influence well beyond the boardroom.

Click here to view the original article at www.forbes.com

 

GDPR can actually help MSPs improve business, DX efforts, study says

GDPR can actually help MSPs improve business, digital transformation efforts, says study

Many Canadian businesses and MSPs are still trying to figure how to comply with new GDPR guidelines, and while that’s a challenge for smaller firms with limited resources, it could actually help them with their digital transformation efforts, and even their bottom line, according to Datto’s chief compliance officer. […]

Click here to view the original article at www.computerdealernews.com

 

Digital transformation spending to reach $1.1tn in 2018

Digital transformation spending to reach $1.1tn in 2018

Global spend on business digital transformation practices, products and organisations will increase by 16.8% by the end of 2018 from 2017 levels, according to the International Data Corporation (IDC). The IoT market intelligence firm forecasts spending on technologies and services enabling digital transformation, to increase from $958 billion in […]

Click here to view the original article at www.esi-africa.com

 

Satisfaction with BPM software declining: Forrester

Satisfaction with BPM software declining: Forrester

The number of companies that are satisfied with the results being delivered by their business process management (BPM) software has halved in the past two years, according to a recently published report from Forrester Research. Authored by Rob Koplowitz, the report , “The Growing Importance of Process to Digital […]

Click here to view the original article at www.itweb.co.za

 

How CES is Rethinking Las Vegas as a Global Innovation Distribution Channel

How CES is Rethinking Las Vegas as a Global Innovation Distribution Channel

Earlier this month, Skift published the trend report Leveraging Local Innovation in the Las Vegas Meetings Industry in partnership with Las Vegas Convention and Visitors Authority. Below is an excerpt from the report. Download the full report for free here : More than 170,000 people attend the annual CES […]

Click here to view the original article at skift.com