Digital Transformation Strategy and Customer Engagement: No Longer Optional

Digital transformation continues to garner a lot of attention, but savvy professionals knew by the end 2016 that major disruption was on the horizon. Forrester predicted that a shift from digital experience to digital operations would greatly impact the overall customer experience in new ways: By focusing on operational efficiencies, organizations would begin to bring […]

Read More Digital Transformation Strategy and Customer Engagement: No Longer Optional

Target AR makeup shopping showcases future of digital transformation in retail

On Wednesday, Target rolled out augmented reality (AR) and digital chat services to help customers more easily shop for cosmetics online and in store, with the goal of increasing beauty sales in the company. Target Beauty Studio, available on Target.com‘s desktop and mobile versions, leverages AR to allow customers to virtually try on hundreds of […]

Read More Target AR makeup shopping showcases future of digital transformation in retail

Security Partnerships are Key to Increased Cybersecurity Maturity

The META region continues to be right at the forefront when it comes to developing and implementing technologies that are helping to shape the world. From Dubai announcing its smart city initiative and launching its cyber-security strategy; to government bodies’ readiness to invest in technology; and the majority of organizations embracing digital transformation, the region […]

Read More Security Partnerships are Key to Increased Cybersecurity Maturity

Print market ‘must be prepared for disruption’

The print industry is currently undergoing some enormous changes as both manufacturers and channel firms attempt to overhaul their businesses in line with the digital-focused, disruptive landscape. Analyst group Quocirca’s recently released Global Print 2025 report shows 71% of print industry executives expect to face market disruption in the future. However, only 39% say their […]

Read More Print market ‘must be prepared for disruption’

CMO Council Teams With CabinetM To Launch New Solution Sourcing Center To Help CMOs…

…Acquire, Deploy And Manage Marketing Technology The online resource will activate and engage the council’s global membership base of 15,000 senior marketers in the review, evaluation and selection of marketing technology solutions and cloud-based services. It will draw on trusted peer-based experience, knowledge, insight and procurement practices, as well as business use cases that evidence […]

Read More CMO Council Teams With CabinetM To Launch New Solution Sourcing Center To Help CMOs…

Here are your 5 Strong Steps towards Digital Transformation

Strategy, organizational structure, management vision, human resources, and many such factors form the building blocks of an enterprise. If an organization plans to introduce any new strategy or technology, it needs to take a multi-channel perspective and ensure that it is meticulously implemented with everyone’s acceptance. Implementing Digital Transformation services is a decision and a […]

Read More Here are your 5 Strong Steps towards Digital Transformation

Digital transformation key as Microsoft outlines channel growth opportunities

Major growth opportunities exist for partners in the era of digital transformation as Microsoft lays out plans to help the channel succeed. The move comes as IDC predicts that by the end of 2019, digital transformation spending will reach US$1.7 trillion worldwide, a 42 per cent increase from 2017. “We see how the e-commerce experience, […]

Read More Digital transformation key as Microsoft outlines channel growth opportunities