Digital Transformation Strategy and Customer Engagement: No Longer Optional

Digital transformation continues to garner a lot of attention, but savvy professionals knew by the end 2016 that major disruption was on the horizon. Forrester predicted that a shift from digital experience to digital operations would greatly impact the overall customer experience in new ways: By focusing on operational efficiencies, organizations would begin to bring all aspects of the business into a centralized digital realm.

But what is digital transformation strategy, really? Digital transformation is more than just a fancy way to describe moving digital assets to the cloud. The Enterprisers Project defines it as a process to integrate all areas of a business in a way that results in fundamental change regarding how it operates and provides value to customers.

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