Target AR makeup shopping showcases future of digital transformation in retail

On Wednesday, Target rolled out augmented reality (AR) and digital chat services to help customers more easily shop for cosmetics online and in store, with the goal of increasing beauty sales in the company.

Target Beauty Studio, available on‘s desktop and mobile versions, leverages AR to allow customers to virtually try on hundreds of makeup items, including lipstick, blush, and false lashes. The site uses Perfect Corp.’s YouCam Makeup tool for real-time facial mapping, so customers can test out which shades and products look good without actually having to try them on. Target Beauty Studio is also now available in 10 brick-and-mortar stores, via a digital screen in the beauty department. The company plans to roll it out to more stores later this year, according to the announcement.

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