…Acquire, Deploy And Manage Marketing Technology
The online resource will activate and engage the council’s global membership base of 15,000 senior marketers in the review, evaluation and selection of marketing technology solutions and cloud-based services. It will draw on trusted peer-based experience, knowledge, insight and procurement practices, as well as business use cases that evidence the value and ROI of marketing technology investments.
In support of the SSC mission, the CMO Council is teaming with CabinetM to offer access to CabinetM’s Marketing Technology Management platform through the Solution Sourcing Center. The CabinetM platform will provide CMO Council members with the infrastructure to track and manage marketing technology use across the enterprise, and provide the foundation for creating a rational marketing technology and automation strategy.