4 Characteristics of High-Performing Marketing Teams: A CMO’s Insights

This article was originally published on MarTech Advisor . My primary goal as a CMO is to create a world-class marketing organization. I’ve been fortunate enough to work with and around many organizations that have achieved this lofty objective, including Zendesk, Salesforce, Yahoo, eBay, Facebook, and Zynga. However, it’s […] Click here to view the […]

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Cybersecurity & The Customer Experience: The Perfect Combination

Organizations have long embraced the customer experience and declared it a competitive differentiator. Many executives are quick to focus on the benefits of a loyal-centric strategy and companies now go to great lengths to communicate their organization’s customer centricity to retain existing customers and attract new ones. But where is cybersecurity in this discussion? Click […]

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Gartner Says Sustainable Business Growth in Midsize Enterprises Will Be Built on an Ecosystem Platform

The top two business priorities for CIOs of midsize enterprises (MSEs) in 2018 are growth and digital transformation. However, 57 percent of MSEs are not yet delivering digital initiatives, according to findings from Gartner Inc.’s 2018 CIO Agenda Survey. “Digitalization has the benefit of expanding MSEs’ market horizons — a critical success factor for this […]

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