What is a Digital Experience (DX) Ecosystem?
A digital experience (DX) ecosystem is the extended set of enterprise software solutions needed to satisfy the full digital customer journey experience. But before we explore the full DX ecosystem in depth, it is important to understand that the core of any DX ecosystem is the digital experience platform (DXP).
The digital experience platform is an integrated, centralized enterprise software framework intended to provide a unified customer experience across most digital touchpoints. The DXP is essentially a core set of software technologies that enables the creation, delivery and optimization of personalized, content-rich digital experiences in order to engage customers and drive them to a desired action.