Why businesses need a chief digital transformation officer

As businesses grapple with the complexities of digital transformation, some companies have decided a new C-level role is required to help direct digital operations. What does the role of the chief digital transformation officer involve? For most types of businesses, digital transformation is a must given the shift in consumer behaviors to towards online activity and the expectations of millennials and Generation Z for rapid, easy-to-access multi-channel experiences. In addition, as more businesses ‘go digital’ the businesses-to-business landscape is dependent upon digital transactions…

www.digitaljournal.com

Why businesses need a chief digital transformation officer

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