The omni-channel experience and its true definition

The omni-channel experience is a relatively new marketing term that quickly reached buzzword status. Already in that first sentence there are a number of problems that make omni-channel something quite difficult for brands to get right; which is quite troubling as the core of the omni-channel experience is not a new concept.

The omni-channel experience has been around since we first started promoting goods and services; but for some reason the race to digital migration has confused the issue.

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