Customer engagement is needed for digital transformation success

Digital transformation is not simply about implementing new technology. It requires customer engagement and a committed team of employees. A new report outlines seven points for success.

While most organisations need to accelerate their digital transformation to effectively compete and stay relevant to customers, this journey needs to be trod carefully and with careful planning. Moreover. a company that attempts to go digital and which does not seek employee buy-in, or achieve partner and supplier engagement, and which does not provide a seamless customer experience, will struggle and probably fail.

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